Fashion Association Branding
Researching and Benchmarking
Researching other brands and clubs that revolve around fashion. Seeing how information is organized and made into a visually appealing and engaging way.
Color Explorations
Finding colors that fit the clubs feel and general overall theme. Also, colors that exude an inviting and friendly demeanor.
Objective
Designing a brand identity that showcases the Fashion Association club at the University of Cincinnati. That's inviting to new members and easily recognizable as the branding for this club when posted and seen on social media or around campus. Also, to remain as a guide to anyone posting or creating anything FAUC related.
Club Mission and Vision
The Fashion Associations mission has been to create a welcoming environment for anyone interested in fashion. Not having the pressure of having to be a design major, and being around like minded people who also have a passion or love for fashion.
The Vision is to creating a branding guide that is not only inclusive, but easily recognizable to those around campus and on social media to get traction to the club. Alongside showcasing our values as being friendly and down to earth as members.
Instagram + Products
Lastly, here's the final design used within context of instagram posts alongside products for exposure around campus or during fundraising events.
Digital Iterations
After solidifying a solid base for the creature mark through sketching, it was then translated to a digital version on Illustrator. Multiple directions were taken to figure out what poses were working in the seals favor, versus making it more difficult to translate.
Final Design System
The final design system, including the new logo that will be used for the social medias, such as Instagram and GroupMe.
